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Submitted by: Earlea Netwal
Google Adwords is a great way to make your site really “findable,” but it’s also can get to be pretty expensive and can get out of hand really quickly if you are not properly managing your results. While its possible to spend a lot of money with a pay per click campaign, there are ways to manage it,. If you are paying attention to your bottom line, the added costs may well mean more profits so worrying about the cost is just part of the equation. Ideally, you want ads with high click through rates, lower costs, and better response overall. There are some ways you can use Google Adwords very effectively and still reduce your costs.
Look Beyond the Pure Pay Per Click Formula
Some websites (and yours may be one) have highly targeted traffic to a particular offer. If so, you can target ads on these sites and set up a pay per impression campaign, which will often result in lower cost clicks. It’s usually best to run both pay per click and pay for impressions campaigns simultaneously so you can measure the relative value of both.
In almost any competitive niche, you will dicsover that the most obvious keywords tend to be very expensive. You may decide to use these words, but due to their high cost you really need to be sure that you monitor them carefully from a cost benefit basis. Instead, choose keywords that are less expensive, but organize them so that they’ll still give you very effective search results and click through rates. The bottom line is that you want to get thegreatest possible leverage taking into account the total volume of clicks you can drive to your site, the cost to get them, and finally the results your get from that traffic when it lands on your page.
Adwords in not a set and forget game. You must constanly monitor your results and treat it from the beggining as an ongoing experiment. Start with a good keyword tool to identify a wide range of possible keywords. The free Google Keywords tool is one of the best out there, but you can find others that may add additional insights.
Expand Your List With Long Tailed Keywords
There is ofter less competition and thus less cost for phrases of two or more words. Longer phrases also tend to be more narrowly targeted to your niche do whiel fewer people will search for them, those that do are more likely to be interested in your offer. The real payoff is that they are usually much cheaper clicks. If you are new to this start out with at least a handful of three word phrases that seem like they would be the type of phrases someone looking to buy your product might type into their search engine.
Write Tight Well Worded Ads That Sell
The right ad can make all the difference.
make sure Your Ads…
Uses your keyword phrase as often as possible, especially in the title
Include a benefit in the first line, what’s in it for them. A call to action is good if you can fit it in Promise quality Use the keyword in the URL
The better written your ad the more clicks you will get. This in turn imporves your quality score and Google rewards you with lower costs per click. All good things
Use long tail keywords. Challenge yourself to write better and better ads. In the end you will benefit with more prospects going to your sales page with a lower cost per visitor.
About the Author: The author Earl Netwal calls himself the Micro Business Specialist. He is a
minneapolisinternetmarketingconsultant.com/
. In addition to writing about using Adwords, he offers advice and consults with businesses on free ways to generate traffic to their sites. He recently revised his popular r
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